How Often You Should Redesign Your Website. And Why.
Your website is basically your business’s online handshake—and nobody likes a limp handshake, right? So, how often should you give your site a fresh look? Well, it depends, but here are some not-so-gentle nudges to help you figure it out:
OCTOBER 2024
1. Every 2-3 Years
Let’s face it—the internet ages faster than a banana left on the counter. What looked sleek and trendy two years ago might now look like it was coded by a dinosaur. Keep it fresh, folks. A 2-3 year cycle should do the trick.
2. When Your Branding Changes
Did you get a shiny new logo? Switch up your colors to that oh-so-trendy muted palette? Guess what—your website should match! Nothing screams “we don’t have it together” like a website that doesn’t look like the rest of your brand.
3. When Your Website Traffic Drops
If fewer people are showing up on your site, it’s probably not because they suddenly don’t like you. It’s because your website is no longer appealing or easy to find. Time to spruce it up and get back in the game.
4. When It’s Not Mobile-Friendly
Here’s a fun fact: Most people use their phones for literally everything. If your site doesn’t work well on mobile, congratulations—you’re basically telling half your audience to buzz off. Don’t do that. Make it mobile-friendly.
5. When It’s Slow
Nobody has time for a slow website. Seriously, if your site takes more than a few seconds to load, people will leave faster than you can say “404 error.” A redesign can fix that—you’re welcome.
6. When Your Business Goals Change
Launched a new product? Targeting a new audience? Decided you’re all about eco-friendly artisanal whatever now? Cool, but your website needs to reflect that. Update it already.
7. When You’re Falling Behind Competitors
Do your competitors’ websites look better than yours? Do they have features that make you go, “Wow, we should’ve thought of that”? Yeah, that’s your cue to redesign. Nobody likes being the kid with the old lunchbox.
8. When You’re Struggling with Updates
If updating your website feels like trying to solve a Rubik’s Cube blindfolded, it’s time for a change. Modern content management systems make life so much easier—trust us.
9. When Your Conversion Rates Decline
If people are visiting your site but not buying, signing up, or even sticking around, something’s off. A redesign with better calls-to-action and user experience can work wonders.
10. When Security Becomes a Concern
Outdated websites are hacker bait. If your site isn’t secure, you’re practically inviting cybercriminals to the party. A redesign can beef up your defenses and give you peace of mind.
Final Thoughts
Your website isn’t a “set it and forget it” kind of thing. It needs love, attention, and the occasional makeover. If you’re not sure whether your site is due for a refresh, we’re here to help. Let us take a look and tell you exactly how outdated it is (nicely, of course).
Contact us today and let’s make your website awesome again!