Summary:
DealDaze is an app that occupies a space in an extremely competitive market. The need to stand out is essential to attract and retain users. DealDaze came to us with the need to develop a mobile application that accomplished this goal.
UI/UX was at the forefront. An engaging, attractive, and intuitive interface was absolutely essential. Extensive market research and our expertise in user behavior and user psychology drove the UI/UX strategy for DealDaze. A beautiful interface captures user attention immediately, an intuitive flow with as few taps as possible to navigate through products keeps users engaged, and strategically designed product pages maximize conversions. All of this, and much more, allowed DealDaze to realize a 5x increase in downloads and an 8x increase in revenue per user!
Effective Product Pages
Beautiful, Engaging Design
Product Images & Reviews take Center Stage
Highly Personalized Experience Based on Previous Activity & Purchases
Real-Time Price Alerts
Smart-Scroll that Maintains Product Image & Purchase Button(s)
Sophisticated & Self-Learning Search
Sophisticated “Deal” Algorithm
Deals are presented to users based on a sophisticated algorithm that takes into account User Behavior, Purchase Trends, Seasonality, Trending Products, Inventory, Pricing Adjustments, User Demographics, and so much more.
This algorithm has proven extremely successful in presenting relevant Deals to user and resulting in a rate of 58% of users regularly taking advantage of presented deals. This is nearly 4 times the industry average for applications that perform similar functions!
