Summary:
FOCUS came to us with the need to completely rebrand. This already successful brand was changing their image and their target audience. Their “focus” on women’s health drove the design and overall feel of the rebrand. This primarily included a completely re-imagined website. Large, beautiful photography took center stage. A clean interface allowed users to easily find what they were after, and see what was new and trending. A robust database of resources and articles feeds the site without being overwhelming to users. On the back-end, the Wordpress platform allows for easy updates to the site and easy blogging. In fact, a custom built blogging interface was built so that various authors could easily email a blog post, while on-the-go, to a specific email address, and have it turn into a blog post. This eliminated as many friction points as possible for creating new, fresh content.
Branding & Digital Strategy
Complete Re-Brand
Modern Custom Website Built
Robust “Community” Section
Membership System
Extensive Member Portal
Flexible WordPress Platform
Multiple Blog Post Templates Pre-Formatted
E-Commerce / Back-End
Robust Member Administration Panel
9 Levels of Various Member Permissions
E-Commerce Sales Dashboards
Automatic Membership Reminders
Integration with MailChimp to Automate Drip Campaigns
Abandoned Cart Management
API Integrations with POS Systems
(sample data reflected in image)
Various Print & Ad Media
Business Cards
Social Media Ad Design
Custom Templated PowerPoint Presentations
Trade Show Pop-ups
Storefront Signage
Apparel
Giveaways
